One of the coolest face in denim, Erin McQuinn, recently launched her concept Boutique ‘Bad Denim’ on Lower Clapton Road.

Of her new store, she says:

‘Denim is amazing. Most people wear it everyday. I do.

I want to provide a service to get everyone in the best jeans for them. I have been working for the past ten years on the brand side – developing and producing jeans.

Let’s find you the best pair.’

So it only seemed natural that, when Bethnals approached her, she really loved the ethos behind our brand. Both, not only with a commitment to the best denim, but with a commitment to finding the best denim for you.

They are our first stockist, with an Erin McQuinn selected capsule collection from our first run!

So, before we pop up, if you fancy getting a real feel for Bethnals head over to Bad Denim, 82 Lower Clapton Road London, E5 0RN. If not to see us, then at least to get a glimpse of their Vagina inspired changing rooms.

Photo Credit: Julia Rebaudo