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A new revolution of style undefined by gender. Inspired by fit, detail and the diverse cultural hub that is London, Bethnals offers the perfect fit in one unisex jean.

Never before has there been more desire in the industry to go back to basics – this is what Bethnals is all about – simple, fuss-free denim that speaks volumes without the need to be over-styled. Taking the classic heritage of a lifelong staple and putting our London-inspired stamp on it.

We are denim perfectionists, always looking for the best quality denim for our jeans. Expect to find well made, premium fabrics cut in simple and modern pieces destined to see you beyond the season ahead.

We are true Londoners continuously working to blur the lines between men and women’s jeans. Join us on our journey as we deliver to you the faithful London uniform.