What a privilege to be mentioned by the Wall Street Journal.

Gender-neutral denim is here to stay! We think so too 🙂

Its been an amazing journey within the industry since our Bethnal’s inception in 2014, and we are thrilled to have more brands and stores out there embracing our ethos. We have always believed in this movement of freedom to shop for the product not the gender and we are so grateful for your support so far.

http://www.wsj.com/articles/trendy-brands-market-gender-neutral-styles-1469040311?mod=e2fb